Black is a collaboration between award-winning spirits producer,
Brent Hocking, and Grammy-award winning, platinum selling recording artist,
songwriter, rapper and actor, Drake, combining their shared passion for style,
music and the pursuit of taste.
- Drake is the preeminent entertainer of today, boasting one of the largest social media followings and fan bases of any male celebrity in the world with over 110 million loyal followers who seek out everything his brand is associated with
- Drake’s crossover appeal and massive social media influence bring unprecedented attention to the American whiskey category and Virginia Black brand
- Hocking founded Deleón Tequila in 2009 and sold it to Diageo PLC, the largest spirits company in the world, less than five years later, earning worldwide recognition and winning “M&A International Consumer Retail & Products Deal of the Year”
- Hocking is the only person in the twenty-five year history of Robb Report to win “Spirit Of The Year” three years in a row