DISRUPTING FURNITURE WITH TECHNOLOGY
- Highly scalable, direct-to-consumer retailer with high-growth internet sales and 61 product demo showrooms.
- $74mm in revenue in 2015 (~80% Sactionals, 20% Sacs), with 55% gross margins and $0.8mm in Adjusted EBITDA.
- Customers buy patented furniture that is high design, functional and flexible; key product is technology-driven, patented sectional sofas with a compelling value proposition (furniture will always fit and can look like new forever).
- Unprecedented customer intimacy with largest furniture buying cohorts: Millennials and GenX.
• 84 product net promoter score, and 90 CSAT for purchasers.
• Over 20% of customers reorder within 2 years.
• Repeat customers representing 41% of orders.
• Facebook and Instagram target-market growth >100% in 2015.