Level Brands currently operates four business units:
I’M1, a millennial brand for men, and the women who love them, co-founded by Kathy Ireland and Tommy Meharey - a Marine, model, millennial, and father. Mr. Meharey is the youngest Board Member of kathy ireland® Worldwide.
EE1 is a brand management services company, co-founded by Ms. Ireland and Nic Mendoza - Vice President of kathy ireland® Worldwide.
Beauty & Pin-Ups is a women’s products company which began at sales exclusively in the salon category. Beauty & Pin-Ups is celebrated by Cosmopolitan® magazine for impacting the beauty industry. Beauty & Pin-Ups Supermodel, Katie Meade, is the first woman with Down Syndrome to redefine the meaning of beauty, in the fashion and beauty industries.
kathy ireland® Health & Wellness will target both baby boomers and millennials and we believe be that licensed products and services under this brand can benefit from a wide distribution path of grocery, drug and mass, as well as direct response and online sales.